Kalyan Jewellers launched the sixth edition of its #TrustIsEverything campaign with a digital film starring all of Kalyan’s brand ambassadors. Kalyan Jewellers’ Trust series exhibits the emotion of ‘Bharosa’ through the storyline of wedding celebrations across the country. The 90-second multilingual film sees global and regional brand ambassadors come together, to celebrate their different identities, languages, cultures and traditions, woven together by the emotion of ‘Bharosa’. Kalyan’s national brand ambassador Amitabh Bachchan digitally launched the film on social media.
Over the years, through the Trust Ad series, Kalyan Jewellers has highlighted Trust – as the core value that the brand focuses on while also emphasising on its business practices including consumer-centric initiatives and pioneering programmes such as BIS hallmarking, 4-Level Product Certification etc. From Jaya Bachchan’s ‘BharosaRakho’ to Amitabh Bachchan’s heavy voiced ‘Bharosa Hi Sab Kucch Hai’, the film takes us through a plethora of emotions witnessed during the auspicious wedding Muhurat in households from North to South and East to West. The multi-starrer #TrustIsEverything film was shot with a limited cast and crew. Kalyan’s national brand ambassador Amitabh Bachchan digitally launched the film on social media. Kalyan Jewellers will be amplifying this video on television and the company’s digital properties.
