India’s leading electrical goods company, Polycab India Limited (PIL) is set to disrupt the cables and wires landscape in the country with its latest television commercial advocating the use of Polycab Green Wire for a safe and secured well-being of all.
The “Extra safe wire means extra safe dreams” campaign of Polycab stands apart in the sense that it is a pioneering endeavor to convey to today’s modern-day consumer about value proposition of wires & cables extending beyond the product benefits approach. The commercial shows the Story that demonstrate how only extra safe Polycab green wire are built to take even the non-anticipated load and help keep our dreams safe.
Polycab is proud to be an associate sponsor on Star Sports for the broadcast of T20 World Cup being held in Australia. The cricket enthusiast can watch the ad on Disney Hotstar App & stream the same through connected TV. Nilesh Malani, President, and Chief Marketing Officer Polycab India Ltd. commented, “It is our endeavor that Polycab Green Wire carries forward our brand promise of being connected with our customers.”
