Ujjivan Small Finance Bank (Ujjivan) has unveiled its latest brand campaign titled ‘Banking Jaise Meri Marzi, Ujjivan makes it easy-easy,’ highlighting the bank’s commitment to offering convenient and hassle-free banking solutions. The campaign, which launches on September 02, 2024, features a catchy jingle and will be promoted across various digital platforms, including Web, OTT Channels, and Social Media, as well as in Ujjivan branches.
The new campaign aims to transform the customer perception of banking from a cumbersome task to an effortless experience. With its engaging jingle and appealing visuals, the campaign showcases Ujjivan’s dedication to providing accessible banking services that cater to diverse customer needs, from busy professionals to senior citizens.
In Kolkata, the campaign is expected to resonate strongly, reflecting the city’s vibrant market. Ujjivan’s emphasis on digital and physical convenience aligns well with Kolkata’s evolving banking landscape, where customers increasingly seek seamless integration of traditional and digital banking experiences. Carol Furtado, Executive Director at Ujjivan, emphasized the bank’s focus on digital inclusivity, while Lakshman Velayutham, Chief Marketing Officer, highlighted the campaign’s goal to redefine banking as “easy-easy.” The campaign, developed by Plan B Advertising, features a memorable jingle and creative presentation designed to leave a lasting impression.
