United Breweries Limited (UBL), the country’s largest beer manufacturer, part of the HEINEKEN Company, has launched its iconic premium beer, Amstel Grande, in West Bengal. This marks the beginning of a new chapter in India’s premium beer segment, blending UBL’s brewing expertise with Amstel’s 150-year heritage from Amsterdam.
Amstel Grande promises to offer Indian consumers an unparalleled beer experience, thanks to its secret ingredient: time. The beer is slow brewed and matured longer, allowing its flavors to fully develop, resulting in a rich, smooth taste. Crafted using the finest quality barley, unique Dutch yeast, and carefully selected hops, each sip of Amstel Grande is a testament to the brand’s unwavering commitment to quality.
Speaking about the launch in West Bengal, Vikram Bahl, Chief Marketing Officer of United Breweries Limited, said, “We are delighted to introduce Amstel Grande, a premium strong beer designed to cater to the sophisticated preferences of Indian consumers.” Amstel Grande is now available in West Bengal, competitively priced at INR 110 for a 330ml bottle and INR 210 for a 650ml bottle, and is accessible at leading outlets across the state.
