Upstox, the pioneer investment platform, is set to transform the financial landscape with its latest features, launching the ‘Invest Right, Invest Now’ campaign. These innovations, designed to simplify and enrich the investor experience, mark a paradigm shift in how Indians approach investing.As part of the campaign, Upstox introduces cutting-edge tools such as Stock SIPs, Wealth Tracker, Gold, and Fixed Income, creating a dynamic and holistic investing ecosystem. To address the dilemmas of new investors, the app now curates a list of ‘Top Funds’ after analyzing over 10,000 Mutual Fund schemes, ensuring users make informed decisions based on risk and return metrics.
Upstox’s commitment to financial education is evident in “Truths Of Investing,” an insightful resource housed within the revamped Mutual Funds section. It breaks down complex concepts, like the power of compounding, making investing accessible to all.
Amit Lalan, Director, Upstox, acknowledges the positive response to their nationwide financial awareness efforts. With over 13 million users, Upstox’s customer-centric approach has resonated, particularly in Assam, contributing to the platform’s robust growth.
