The world leader in depilatory products Veet® launched its new campaign with brand ambassador Katrina Kaif. The campaign focuses on equipping and catering to the needs of the modern, multifaceted, young women of today with Veet’s Cold Wax Strips.
Directed by popular filmmaker Punit Malhotra, the campaign ‘The Better Way to Wax’ speaks to women seeking quick and effective hair removal solutions during peak summer months. Actress, entrepreneur and fitness enthusiast Katrina Kaif perfectly embodies qualities of a modern woman. Her journey from a celebrity to an entrepreneur is a powerful representation that ensures that she is the perfect fit for Veet. #TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to establish Veet Cold Wax Strips as an easy-to-use product that delivers effective and efficient results at home such as upto 28-days of smoothness & removal of shortest of hair due it its cool gel wax technology. The Veet Cold Wax Strips are available in retail stores across India and e-commerce websites at a starting price of INR 99.
The Chairman and Chief Creative Officer of Havas Worldwide India Bobby Pawar said, “The campaign is built on the insight that today’s women are not only playing many roles, they are also excelling in them. Their lives are as experience-rich as they are time-poor and Veet is the perfect wellness partner to give them the excellence they live by, while also seamlessly fitting into their busy lives.”
