Vodafone Idea (Vi) and esports juggernaut Team Vitality forged an alliance to redefine the gaming experience. In a strategic move aimed at harnessing the projected $140 million Indian esports industry by 2027, Vi and Team Vitality are set to democratize access to the vibrant esports ecosystem.
This groundbreaking collaboration transcends conventional boundaries, encompassing brand sponsorships, content synergies, gaming extravaganzas, and exclusive experiences. Vi customers are in for a treat, gaining unprecedented access to Team Vitality’s coveted tournaments and teams. Avneesh Khosla, Vi’s CMO, enthused, “Esports has revolutionized the mobile gaming arena, especially with younger audiences. Deepening our focus in this space was a natural progression for Vi Games.”
Team Vitality India’s Managing Director, Randall Fernandez, added, “We will unlock new horizons, searching for aspiring gaming talent across the length and breadth of the country.” This venture comes as Team Vitality’s Indian Call of Duty: Mobile team shines globally, coupled with popular gaming content creators joining forces. Vi and Team Vitality plan to elevate the gaming experience further with an array of contests and events, cementing their connection with a burgeoning gaming community.
