Ookla, the global leader in fixed broadband and mobile network testing applications, has awarded Vi as the Fastest Mobile Network in India basis the Speedtest Intelligence data for Q1-Q2 2021. Taking this forward, Vi, India’s leading telecom operator, has launched its next leg of the #SpeedSeBadho campaign.
With an aim to build awareness, the Vi campaign focusses on various stories that depict how network plays an important part in one’s life by enabling people to do their task in a faster way and get ahead in life. The campaign comprises of 3 TVCs which showcase the power of Vi GIGAnet, the fastest mobile network, in resolving some relatable issues we face in our daily lives. The high visibility 360-degree campaign, conceptualized by Ogilvy, illustrates Vi’s continued commitment towards enabling customers to excel and will be seen across diverse media including TV, OOH and Digital.
The 10 Week long campaign went live on 23 October, during the start of Super 12 stage matches of ICC Men’s T20 World Cup.
