Leading telecom service provider Vodafone Idea Limited launched a new proposition for gaming enthusiasts in India – Vi Games on the Vi App in partnership with an India based diversified gaming and sports media company Nazara Technologies Limited. It offers an immersive gaming experience with 1200+ android and HTML5 based mobile games across 10 popular genres.
A report ‘Digital Reset: Touching a billion Indians’ by Deloitte and CII indicated that the national average time spent by Indian consumers on online gaming is over 4 hours.
The Vi Games proposition will initially have casual gaming content and gradually be developed to host social gaming and even eSports in the future. Vi Games has gaming content into 3 categories— Platinum Games which will be available on pay per download basis through a Platinum Pass priced at Rs. 25 for postpaid and Rs. 26 for prepaid; Gold Games which will be available through a Gold Pass offering 30 games for just Rs 50 for postpaid and Rs 56 for prepaid, with a validity of 30 days; it will also host 250+ free games on the platform for all Vi customers.
The Founder & Group MD of Nazara Technologies Limited Nitish Mittersain said, “Nazara is delighted to work with Vi to bring our entire portfolio of gaming content, esports and interactive entertainment to their larger user base.”
