Vi introduces ‘Choice’ initiative, offering exclusive lifestyle benefits for postpaid users

Vi, the leading telecom operator in India, has introduced an industry-first initiative called ‘Choice’ to empower customers, allowing postpaid users to choose exclusive lifestyle benefits across Entertainment, Food, Travel, and Mobile Security. This differentiated proposition empowers postpaid customers by allowing them to choose the benefits that are most relevant to them.

Vi Individual and Family Postpaid users can choose from a premium partner across four exclusive categories: entertainment, food, travel, and mobile security. These benefits include a 6-month subscription to EazyDiner, a 1-year subscription to EaseMyTrip, and a 1-year subscription to NortonAnti-virus for enhanced security on their mobile devices.

 These offers depend on the user’s chosen plan.To know more on the Vi Max postpaid plans, log on to https://www.myvi.in/vi-max-postpaidCommenting on the proposition, Avneesh Khosla, CMO, Vi said, “As we introduce the pioneering ‘Choice’’ feature, we’re reimagining the possibilities of a postpaid plan. Our focus is to empower our customers by granting them the autonomy to tailor their mobile experience to their unique preferences.”

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