One of the leading telecom operators, Vi launched its new emotionally appealing creative campaign – ‘Be Someone’s We’, rooted in the company’s vision of being a partner to its customers; in building a better today and in building a brighter tomorrow.
The campaign is designed to deliver a powerful message of supporting one another through both good and challenging times, even with the smallest of actions. It draws inspiration from everyday life scenarios to illustrate how a network can serve as a bridge for forming human/social bonds, promoting inclusivity and fostering a sense of togetherness. It showcases that even a small gesture of a call or message is enough to make someone feel less left out, less lonely and loved and cared for. Establishing Vi as the trusted partner, this ‘Be Someone’s We’ campaign seeks to connect, engage, and uplift the mood of this young audience segment.
The campaign, conceptualized by Ogilvy India, comprises of different slice of life stories that focuses on situations that may make us feel left out or lonely. The commercials also use the song ‘Akele Akele Kahaan ja rahe ho’ in a new and interesting way to tell the story – Story 1: Dandiya and Story 2: Kheer. The campaign goes on air on 5 October first on the World Cup. In addition to the world cup, the films would also be on surround channels and digital. Apart from the films, the campaign will also be backed by Digital, OOH and Retail.
