Featuring popular actor Vinay Pathak, leading telecom services provider, Vi has unveiled a new campaign focusing on Vi Hero Unlimited plans. The campaign, with Vinay Pathak as the protagonist, presents Vi Hero Unlimited plans as the solution to the perpetual problem of data quota exhaustion faced by prepaid users. The campaign highlights the 3 features that Vi Hero Unlimited plans offer – Weekend Data Rollover, Night Time Free Data from 12am to 6am and Double Data, all under one umbrella.
The 6-week long campaign will have two TVC and extensive digital roll-out. Users can avail the benefits of Vi Hero Unlimited on recharges of Rs. 249 and above. With this, Vi aims to provide more value to its Unlimited plan users. This unique proposition is aimed to increase unlimited and 4G subscriber base by attracting new users to Vi network. Vi Hero Unlimited campaign seeks to drive home the unlimited possibilities for those on Giganet by Vi 4G network enabling customers to thrive in the digital ecosystem.
