Fastrack’s has a comes up with its new brand campaign ‘Be Both’, targets youth with its iconic watch and accessories brand. The #BeBoth campaign by Fastrack celebrates youth’s effortless straddling of contradictory ideas, beliefs, and attitudes, particularly in fashion. Starring Vijay Deverakonda as the brand ambassador, the campaign celebrates the new era of youth expression.
The campaign highlights the juxtaposition of contrasting realities in the lives of the youth, with an array of unique fashion contradictions – Subtly Dramatic, Seriously Playful, Prim and Improper. The brand aims to inspire its consumers to unabashedly “Be Both” and flaunt their contradictions with aplomb. Fastrack’s brand ambassador and actor Vijay Devarakonda shares, “I am particularly excited about the fashionable creative expression that has been given to this unique observation.”
The Fastrack #BeBoth collection features 15 unique watches with opposing design elements, including skeletal automatic, chronographs, and multifunction designs for young men and bling rose gold bracelet designs for young women. The price range is Rs 2995 to Rs 9995/-.
