Vodafone Idea has tied up with Paytm to launch a unique service to empower feature phone users and non-digital savvy customers to recharge their Vodafone Idea numbers with just a valid UPI ID. The move will help millions of consumers who use feature phones totop up their numbers without having the need to visit physical retail touchpoints. Envisioned as a top facilitator to financial inclusion, this service allows mobile banking transactions using basic feature phones without having to depend on mobile internet. This service is based on the innovative payment service *99# which works on the Unstructured Supplementary Service Data (USSD) channel. “We believe that this partnership with Paytm will help facilitate a large number of our digitally unconnected customers to recharge through USSD without being dependent on mobile internet, any digital app or a physical retail touchpoint”, said Avneesh Khosla, Director- Marketing, Vodafone Idea Limited.
