Building on its brand campaign, ‘The Call of the Blue,’ India Yamaha Motor (IYM) Pvt. Ltd. announced a major refresh to its motorcycle line-up. This update includes fresh colour choices and cosmetic enhancements for the popular R15 V4 and the FZ series model range including FZ-S FI Ver 4.0 DLX, FZ-S FI Ver 3.0, FZ FI Ver 3.0, and the FZ-X. The company is introducing vibrant color schemes and graphical enhancements to boost sales and strengthen connections with young customers.
The focus is on catering to their preferences and enhancing their experience. The new color choices are tailored to match each customer’s lifestyle, providing a personalized journey and attracting enthusiasts to embrace ‘The Call of the Blue.’ Mr. Eishin Chihana, Chairman – Yamaha Motor India Group of Companies said, “The carefully curated palette that features bold and refreshing shades, not only adds glamour to the bikes but is also expected to heighten consumer delight, promising visually stunning and gratifying experiences for Yamaha enthusiasts in India.”
Yamaha’s R15 V4 model for 2024 features a bold ‘Vivid Magenta Metallic’ color scheme, available exclusively at Blue Square outlets. The FZ series also undergoes a transformation with new colors, including ‘Racing Blue’, ‘Mattel Black’, and ‘Masty Red’. The seat color is a sleek solid black, adding a refreshing touch to the overall aesthetic.
