Yamaha Motor has opened two new “Blue Square” outlets in West Bengal, under the banner of ‘EssemTekno Services’ in Andul, Howrah and ‘Wheel Movers’ in Kalyani. These outlets are designed to provide a superior end-to-end experience for customers, offering a personalized approach to sales, service, and support. The outlets embody the brand’s spirit and aim to offer customers a gateway into the world of Yamaha Racing. The outlets are thoughtfully crafted to instill a sense of pride in being associated with a global brand deeply rooted in international motorsports.
The brand’s philosophy guides the connection between “Blue,” representing the brand’s proud racing legacy, and “Square,” symbolizing a curated platform for customers to connect with Yamaha’s exhilarating, sporty, and stylish range of two-wheelers. With the opening of the new outlets, Yamaha will now have 20 exclusive Blue Square Showrooms in the West Bengal market and 255 outlets PAN India.
The outlets showcase the updated line-up of premium two-wheelers, Blue-Core Technology-enabled models, and scooters like Fascino 125 Fi Hybrid, Ray ZR 125 Fi Hybrid, and Ray ZR Street Rally 125 Fi Hybrid. They also offer the latest Yamaha genuine accessories, official apparel, and genuine spare parts on display and sales for customers.
