Zee Entertainment Enterprises Ltd. (ZEEL), the leading Indian media and entertainment powerhouse, released its new a-la-carte channel and bouquet pricing in line with the Bombay High Court order dated 30.06.2021 with regard to New Tariff Order (NTO) 2.0, to serve the diverse entertainment preferences of the millions of viewers across India. The said pricing is being released without prejudice to ZEEL’s rights and contentions under all petitions pending adjudication before the Supreme Court w.r.t. New Tariff Order (NTO) 2.0.
Right since its inception, ZEEL has built a strong and deep-rooted bond with its viewers. ZEEL offers the finest variety of entertainment across multiple viewer segments and genres, with the widest network footprint of 67 channels in 11 languages. With a pan India network encompassing a weekly reach of 606 million viewers and weekly consumption of 163 billion+ minutes; it has one of the highest viewership bases across Hindi and regional language markets, including Marathi, Bangla, Kannada, Telugu, Tamil, Malayalam, Bhojpuri, Odia, Punjabi and English in the GEC, movies, news, music, lifestyle and HD genres.
ZEEL’s expertise in creating path breaking and entertaining original content that resonates with millions of viewers has led to its compelling leadership. On average, it produces 419 hours of new content every week, making it one of the most invested consumer brands in India.
