As modern lifestyles reshape the way young adults form relationships, 35 per cent of Indian singles say they feel lonely often or always, even as 70 per cent are actively working to build new social connections, according to a Match Group Human Connection Survey conducted by Ipsos.
The survey of 1,000 single Indians aged 18–45 across major metropolitan and Tier 1 cities found that 75 per cent socialise in person more than once a week. However, 64 per cent said they prioritise work or studies over their social life, while 55 per cent reported being too exhausted after daily tasks to socialise. About 58 per cent said they feel connected to people online but lonely in real life.
The findings also showed a preference for deeper relationships, with 72 per cent saying they prefer fewer but deeper connections. Meanwhile, 78 per cent believe in true love and 85 per cent are seeking a long-term relationship, rising to 89 per cent among Gen Z.
In Kolkata, the findings indicate potential demand for digital platforms and services that facilitate meaningful social and romantic connections among the city’s young, digitally connected population, particularly as work pressures and urban lifestyles influence social interaction.
The survey found that 40 per cent currently use dating apps, while 63 per cent said such platforms help them feel more connected and less alone. Safety remains important, with 60 per cent expressing concerns about safety and inclusivity and 52 per cent prioritising verified profiles and strong safety measures.
