ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers Limited (ABD), has expanded its footprint in eastern India with the launch of its premium spirits portfolio in Odisha. The company introduced AODH Irish Whiskey, WOODBURNS Contemporary Indian Malt Whisky, YELLO Designer Whisky and RANGEELA Contemporary Indian Vodka at an event in Bhubaneswar on Tuesday.
The launch marks a significant milestone in ABD Maestro’s strategic expansion plans as it seeks to strengthen its presence in high-growth markets and cater to evolving consumer preferences in the premium and luxury spirits segment.
ABD Maestro, which has Bollywood superstar Ranveer Singh as Co-Founder and Creative Partner, said its portfolio is built around modern luxury, craftsmanship and authentic brand stories. The company aims to create culturally relevant premium offerings for a new generation of consumers.
The Odisha portfolio features AODH Irish Whiskey, crafted through a triple-distillation process; WOODBURNS Contemporary Indian Malt Whisky, an internationally acclaimed award-winning malt; YELLO Designer Whisky, a blend of Scotch and Indian malts tailored for modern Indian tastes; and RANGEELA Contemporary Indian Vodka, positioned as a vibrant and contemporary expression of Indian spirit culture.
Speaking at the launch, Managing Director Bikram Basu said Odisha’s rich heritage of craftsmanship, reflected in art forms such as Pattachitra, Pipli appliqué, silver filigree, Kotpad and Ikat, makes it a priority market for the company.
“With its Odisha debut, ABD Maestro continues to build one of India’s most distinctive premium spirits portfolios while expanding the reach of its nationally recognised brands across key markets,” the company said.
