Amazon India has signed an MoU with Manipur Handloom & Handicrafts Development Corporation Limited (MHHDCL), a Government of Manipur Enterprise to support the growth of artisans and weavers across the state. As part of this MoU, Amazon India has launched the Panthoibi Emporium on its marketplace, under the Amazon Karigar program. Through this launch, Amazon India aims to empower the growth of over 300,000 artisans and weavers associated with Panthoibi Emporium. This initiative is driven by the intent to encourage digital inclusion and empower the artisan and weaver community, offer economic opportunities by becoming Amazon sellers, as well as job creation.
Sellers part of ‘Panthoibi Emporium’ will be able to avail benefits such as personalized training for a quick start, increased customer visibility, and dedicated marketing support among others. This association will also enable these weavers to access a potentially wider market base, bringing in greater recognition for their work and providing more employment opportunities. Honorable Chief Minister of Manipur, Shri N Biren Singh said, “This is an important development towards empowering the local weavers and artisans associated with Panthoibi Emporium, a unit of Manipur Handlooms & Handicrafts Development Corporation Ltd. (MHHDCL). it is important that the e-commerce ecosystem and its key stakeholders work towards enabling more and more small businesses with capacity-building activities.”
