Amazon Now, Amazon India’s quick-commerce service, has expanded its festive delivery offerings across more than 120 cities, enabling customers to receive Dhanteras, Diwali and Bhai Dooj essentials within minutes. The service is targeting last-minute festive purchases, with products ranging from traditional diyas, puja materials and decorative lights to sweets, chocolates, gift hampers and party accessories.
Under its ‘Fast Festive Deals’ campaign, customers can access discounts of up to 70% on select products, with prices starting at Rs 9. The platform has also introduced a range of specialised festive products, including water-activated LED diyas, tambola sets, e-crackers, traditional toy cracker guns, cash envelopes and ear muffs for pets.
To encourage purchases, Amazon Now is offering zero handling, convenience, surge and rain fees on every order. Customers can receive assured cashback of Rs 50 on orders above Rs 499 and Rs 100 on orders above Rs 899, while Prime members can get Rs 200 cashback on purchases above Rs 1,499. Instant bank discounts are available on Axis, HDFC, IDFC and RBL credit cards. Amazon Pay ICICI Bank credit cardholders can also avail an additional 5% cashback, while Amazon Pay Later users can get 10% cashback and EMI options.
The expansion comes as the Amazon Great Indian Festival 2026 continues until November 10. Amazon reported over 393 crore customer visits, a 50% year-on-year increase in shopping volumes and savings exceeding Rs 2,800 crore for customers. Amazon Now orders have grown 18-fold year-on-year. Prime members receive free delivery above Rs 99, while non-Prime members get free delivery above Rs 149.
