26
Sep
Tata Tea Gold, the leading tea brand in West Bengal, is marking this year's Durga Pujo with an innovative celebration of Kumartuli craftsmanship. The company has unveiled limited edition festive packs themed "Kumartuli Art is the Heart of Bengal," capturing the essence of the festival through five symbolic elements representing each day of Pujo: Dhaki, Shankho Dhwani, Ashtami Pujarin, Dhunuchi dance, and Sindoor Khela. Each pack showcases intricately sculpted figurines that come to life through a QR code-enabled augmented reality experience. In Asansol, the response has been overwhelmingly positive. Local retailers are witnessing heightened consumer interest as families flock to…