02
Sep
Allied Blenders and Distillers Limited (ABD) on Tuesday unveiled a revamped avatar of Officer’s Choice Blue, introducing premium packaging and a refreshed identity as the spirits maker looks to strengthen the brand’s positioning in the Premium & Above (P&A) segment.The new packaging features a sleeker bottle structure, a transparent label with matte gold foiling and an embossed “Trusted Since 1988” marker. Designed by a leading European firm, the new pack retains the brand’s legacy while targeting evolving consumer preferences. Officer’s Choice Blue is blended with imported Scotch malts and matured in bourbon barrels. ABD Managing Director Amar Sinha said the…
