23
May
Indriya has launched its ‘Customer Owned Gold Exchange Programme’, allowing customers to exchange old gold jewellery for newly crafted pieces while promoting responsible gold consumption amid the ongoing nationwide slowdown in fresh gold purchases. Announcing the initiative on May 15, the jewellery brand said customers can exchange old gold of any purity and from any jeweller at 100 per cent value. The programme aims to encourage consumers to reuse existing gold instead of purchasing new gold, aligning with the broader push for mindful and sustainable consumption practices in the country. The company said the exchange process is designed to ensure…
