Britannia Industries has expanded its Marie biscuit portfolio with the launch of Doodh Marie Gold, a new offering designed to provide consumers with a milkier taste while retaining the light and crispy texture associated with traditional Marie biscuits.
Made with atta and containing 0 per cent maida, Doodh Marie Gold aims to cater to evolving consumer preferences for richer and more indulgent taste experiences within the everyday biscuit category. The company said the new product combines a distinctive flavour profile with the familiar characteristics that have made Marie biscuits a popular tea-time companion.
According to Britannia, Doodh Marie Gold offers consumers a differentiated choice within the Marie segment by delivering a balance of taste and texture. The launch reflects the company’s continued focus on product innovation and its efforts to align offerings with changing consumer expectations.
To support the rollout, Britannia has also unveiled a new television commercial highlighting the biscuit’s light, crispy and milkier appeal. Set around the familiar tea-time occasion, the campaign showcases how Doodh Marie Gold complements consumers’ preference for a milkier biscuit experience alongside their tea.
With the introduction of Doodh Marie Gold, Britannia seeks to strengthen its presence in the Marie biscuit segment by offering an elevated tea-time experience that blends richer flavour with the lightness and crispness consumers associate with the category.
