Britannia Marie Gold has launched its ‘My Pujo Moment of Gold’ campaign in West Bengal, inviting consumers to share their favouriteDurga Puja memories for a chance to win a gold coin.
The campaign celebrates the little experiences that make Pujo memorable, from a newborn’s first festive celebration and grandparents sharing stories with children to neighbourhood volunteers taking a break after days of pandal preparations. It also highlights dhaak rehearsals, family reunions, late-night adda and conversations over cups of tea accompanied by Britannia Marie Gold biscuits.
Siddharth Gupta, VP-Marketing, Britannia, said, “With ‘My Pujo Moment of Gold’, we wanted to celebrate this very spirit by inviting people to share the moments that hold special meaning for them.”
Dipshikha Ravi, National Creative Director at Schbang, said the campaign captures the anticipation of the festive season through familiar traditions, including dhaak rehearsals, pandal preparations and families coming together.
Conceptualised by Schbang, the campaign features a digital film depicting festive preparations in a Bengali household, from trying on new clothes and growing shopping lists to family gatherings and tea-time conversations.
Consumers can participate by purchasing a special-edition Britannia Marie Gold festive pack, scanning the QR code, uploading a photograph of their ‘Pujo Moment of Gold’ and sharing its story in 50 words using #MyPujoMomentOfGold.
Selected participants stand a chance to win a gold coin, subject to terms and conditions. The campaign encourages consumers to celebrate the people, traditions and everyday experiences that make their Pujo unique.
