21
Jan
MakeMyTrip on Sunday announced the introduction of women-centric safety and assurance signals across its accommodation and intercity bus booking platforms, aimed at helping women travellers make more confident choices. The initiative is driven by insights from user behaviour, feedback and partner data, analysed using artificial intelligence. According to the company, women travellers tend to plan their journeys more carefully, spending more time reading reviews, checking maps and street views, and studying photos uploaded by other guests. Booking data shows that women book 50 per cent more stays at least 15 days in advance and display a 16 per cent higher…
