Business News Northeast - Latest Business Northeast News & Updates

26 Mar

ASCI study finds Gen Alpha living in blurred world of content, commerce and identity

Business BureauBusiness

The Advertising Standards Council of India (ASCI) Academy has released a new study, ‘What the Sigma?’, highlighting how Generation Alpha (aged 7–15) is growing up in a seamless digital ecosystem where advertising, entertainment and identity increasingly overlap. Conducted with Futurebrands Consulting, the ethnographic research was unveiled at the inaugural ASCI AdTrust Summit 2026 and spans six Indian cities, drawing insights from children, parents, teachers and industry stakeholders. The study finds that Gen Alpha does not distinguish between online and offline spaces, treating the digital world as a continuous reality. Their cultural codes, language and aesthetics are globally synchronised yet largely…

26 Mar

Rs 70,000 cr steel boost: AM/NS India lays foundation for mega plant in Andhra Pradesh

Business BureauBusiness

ArcelorMittal Nippon Steel India (AM/NS India) on Monday laid the foundation for its ambitious greenfield integrated steel plant at Rajayyapeta in Andhra Pradesh’s Anakapalli district, marking a major step in India’s industrial expansion. The project, with an estimated investment of over ₹70,000 crore, is expected to generate around one lakh direct and indirect jobs. The foundation ceremony was attended by Andhra Pradesh Chief Minister N. Chandrababu Naidu, Union Steel Minister H.D. Kumaraswamy, Deputy Chief Minister Pawan Kalyan, and Minister Nara Lokesh. ArcelorMittal Executive Chairman Lakshmi Mittal, CEO Aditya Mittal, and AM/NS India CEO Dilip Oommen were also present. The 8.2…

25 Mar

₹6.30 lakh crore lifeline: How life insurance is powering India’s household dreams

Business BureauBusiness

Behind the ₹6.30 lakh crore paid out by India’s life insurers in FY2024-25 lies a deeper story of families funding dreams, securing futures and navigating life’s uncertainties. The IRDAI Annual Report shows how insurance is no longer just about protection, but a vital financial partner across life stages. A significant 92% of payouts went towards living benefits, highlighting how policyholders are increasingly using insurance funds for real-life needs—from children’s education and home ownership to travel and lifestyle goals. Withdrawals and surrenders alone accounted for ₹2.33 lakh crore, up 1.77% year-on-year, reflecting planned use of savings rather than financial distress. Kamlesh…

25 Mar

Tata AIA bets on India innovation, global AI boom with three new fund launches

Business BureauBusiness

Tata AIA Life Insurance on Monday announced the launch of three new funds—Large Mid Cap Innovation Fund, Large Mid Cap Innovation Pension Fund, and Global AI & Technology Leaders Fund—aimed at helping investors benefit from India’s innovation-led growth and global technology trends through its Unit Linked Insurance Plans (ULIPs). The New Fund Offer (NFO) will remain open from March 24 to March 31, 2026, with units priced at ₹10 for domestic funds and $10 for the global fund. The funds are regulated under IFSC norms and designed to offer a mix of wealth creation and life insurance protection. The Large…

25 Mar

Toing expands footprint, launches affordable food delivery app in Kolkata

Business BureauBusiness

Affordable food delivery platform Toing has announced its launch in Kolkata, further strengthening its presence across India. Launched in September 2025, the app is now live in 20 cities including Pune, Delhi NCR, Mumbai, Guwahati, Jaipur, Ahmedabad and Patna, marking rapid expansion within seven months. Toing guarantees the lowest item prices on food and beverages, promising to match or beat restaurant menu rates. It also offers zero packaging charges and no platform fees on any order, positioning itself as one of the most cost-effective options in the market. Users can order items such as biryanis, burgers and bowls for under…

25 Mar

Danone India sets Asia record with 20,911 doctor pledges to fight anemia

Business BureauBusiness

Danone India has entered the Asia Book of Records for securing 20,911 pledges from healthcare professionals across the country to combat iron deficiency anemia (IDA), marking a major milestone in public health awareness and intervention. The record for the ‘Maximum Healthcare Professionals Pledged to Combat Iron Deficiency Anemia’ highlights a nationwide effort to promote early diagnosis, improve awareness, and encourage nutritional solutions to tackle the condition affecting millions. The achievement builds on Danone India’s ‘IRON UP!’ initiative launched in November 2025, which mobilised pediatricians, general physicians, and other healthcare professionals through educational outreach and on-ground campaigns. The IDA Pledge Campaign…

24 Mar

The Lifeline of Cardiology: Early Detection and Intervention in CAD (Coronary Artery Disease)

Business BureauBusiness

Dr. Jagadesh Madireddi is a Consultant Interventional Cardiologist, YashodaHospitals,Hyderabad says, The primary cause of death in the world, coronary artery disease (CAD), silently narrows the arteries that feed the heart with oxygen-rich blood. Over time, deposits of calcium, cholesterol, and inflammatory cells form atherosclerotic plaques, which obstruct blood flow and cause ischemia. Even young, healthy people can experience abrupt heart attacks or arrhythmias, but symptoms like shortness of breath or chest discomfort (angina) frequently show later. Prognosis is revolutionized by early detection. Those with diabetes, high blood pressure, a history of smoking, obesity, or a genetic susceptibility are considered high-risk…

24 Mar

Indus Towers Improves Sanitation Infrastructure for Girls in 11 Meghalaya Schools

Business BureauBusiness

Indus Towers, one of India’s largest telecom infrastructure companies, has strengthened sanitation infrastructure in government schools in Meghalaya by inaugurating girls’ washroom facilities across 11 schools in Ri-Bhoi district under its flagship CSR initiative Pragati. The inauguration ceremony was held at Nehru Memorial Higher Secondary School and was attended by Andrew L. Myrthong, BDO of Umsning C&RD Block and in-charge Assistant Commissioner of Ri-Bhoi. The event was also live-casted to six additional schools where the facilities have been developed. Speaking on the occasion, Myrthong said that providing proper sanitation facilities in schools is vital to ensure a safe and comfortable…

24 Mar

ICONiQ White Whisky hits 10 million cases, emerges as world’s fastest growing millionaire spirits brand

Business BureauBusiness

Allied Blenders and Distillers Limited (ABD), India’s largest domestic spirits company by volume, on Monday announced that its flagship brand, ICONiQ White International Grain Whisky, has crossed 10 million cases (100 lakh cases) in FY26, marking a historic milestone in the high-margin Prestige & Above segment. The achievement comes within just 43 months of launch, positioning the brand among the fastest scale-ups globally. Introduced in September 2022 through a digital-first debut on ABD’s MetaBar in the metaverse, the brand initially entered select markets in East and North India before expanding nationwide. Sales rose from 0.32 million cases in FY23 to…

24 Mar

Barbeque Nation Expands Its Wings in Chandan Nagar

Business BureauBusiness

Leading casual dining chain Barbeque Nation has expanded its presence in West Bengal with the launch of its 17th outlet in the state, located on the 3rd floor of the ACASA Building (Zudio) on Station Road in Chandannagar, Hooghly. Spread across 2,772 square feet, the new outlet can accommodate up to 82 guests and features vibrant, contemporary interiors designed for corporate lunches and family gatherings. Announcing the launch, Suman Mukherjee, Regional Manager (East), Barbeque Nation Hospitality Limited, said the company is “delighted to continue our expansion in West Bengal” and aims to offer guests “the finest hospitality and service excellence.”…