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Mahindra & Mahindra joins hands with MSDE to empower women as drone pilots in agricultural revolution

Mahindra & Mahindra joins hands with MSDE to empower women as drone pilots in agricultural revolution

In a strategic collaboration aimed at fostering gender empowerment and agricultural advancement, Mahindra & Mahindra Ltd. has partnered with the Ministry of Skill Development and Entrepreneurship (MSDE) to launch two pilots as part of the renowned Drone Didi Yojana. This pioneering initiative, announced earlier this year, seeks to train 15,000 women as proficient drone operators for diverse agricultural activities like fertiliser application, crop monitoring, and seed sowing, thereby catalysing rural economic growth. Under this partnership, MSDE and Mahindra & Mahindra will conduct exclusive training sessions for 500 women at National Skill Training Institutes (NSTIs) located in Hyderabad and Noida. The…
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Safed Detergent unveils its latest campaign, paying tribute to the sacred emotions of a mother

Safed Detergent unveils its latest campaign, paying tribute to the sacred emotions of a mother

Safed Detergent's campaign, titled "Na koi daag, Na koi bhed, ek maa hi to hai, jiska dil hai sabse safed," effectively captures the essence of motherhood. Safed Detergent unveils its latest campaign on Mother's Day, paying tribute to the sacred emotions of a mother. In a world where biases and divisions often cloud our perceptions, Safed Detergent's campaign serves as a poignant reminder that the love of a mother transcends all boundaries. The ad eloquently portrays the selfless nature of a mother's love, emphasizing that her heart remains pristine and untainted, regardless of the circumstances. https://youtu.be/eeWIvyYmVts?si=nIqZe83yZAr1rrbM The campaign effectively communicates…
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Birla Fertility & IVF, one of India’s leading IVF networks, announced its acquisition of ARMC IVF Fertility Centre

Birla Fertility & IVF, one of India’s leading IVF networks, announced its acquisition of ARMC IVF Fertility Centre

Birla Fertility & IVF, one of India’s leading IVF networks, a part of the USD 2.9bn C K Birla Group, announced its acquisition of ARMC IVF Fertility Centre, marking the network's entry into South India. Currently, Birla Fertility & IVF operates 30 centres and with this acquisition, it will expand its presence across Kerala, Karnataka, and Tamil Nadu, now operating a total of 37 centres across the country. The acquisition marks Birla Fertility & IVF’s reach as a leading partner, meeting the growing nationwide demand for people looking for a trustworthy and proficient partner to go to for their fertility…
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Samsung introduces Galaxy F55 5G: A new era of smartphone sophistication begins

Samsung introduces Galaxy F55 5G: A new era of smartphone sophistication begins

Samsung is gearing up to announces its latest masterpiece - the Galaxy F55 5G. Scheduled for launch on May 17, the Galaxy F55 5G is poised to captivate tech aficionados with its luxurious vegan leather finish and a distinctive saddle stitch pattern, setting new benchmarks for sophistication in the smartphone realm. Positioned as the newest entrant in the coveted Galaxy F series, the Galaxy F55 5G promises to elevate user experiences with a suite of segment-leading features meticulously curated to deliver a premium smartphone encounter. Draped in opulence, the Galaxy F55 5G will debut in two vibrant hues, Apricot Crush…
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BM Birla Heart Hospital introduces ‘Enhanced Cardiac Care’ Program with Dozee

BM Birla Heart Hospital introduces ‘Enhanced Cardiac Care’ Program with Dozee

In commemoration of National Technology Day, BM Birla Heart Hospital, India’s first NABH-accredited hospital renowned for its excellence in cardiac care, has embraced technology with a ‘digital first’ initiative “Enhanced Cardiac Care” Program. Dozee's AI-based Contactless Remote Patient Monitoring and Early Warning System are being integrated into all ward beds, marking a significant step towards preventive and proactive care, focusing on continuous monitoring to identify and address clinical deterioration early. The hospital is implementing a strategic move to prioritize preventive and proactive care over reactive responses, leveraging data-driven technology to enhance patient safety and outcomes. BM Birla Heart Hospital is…
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Yamaha revs up style with vibrant FZ-S Fi version 4.0 DLX

Yamaha revs up style with vibrant FZ-S Fi version 4.0 DLX

India Yamaha Motor (IYM) has introduced new color shades for its popular street fighter model, FZS-S Fi Version 4.0 DLX, in line with the 'The Call of the Blue' brand campaign. IYM has launched the stunning new Ice Fluo-Vermillion and intriguing Cyber Green colour shades in the model at an attractive price of INR1,29,700/- (Ex-Showroom, New Delhi). These two vibrant colour shades are meticulously crafted to resonate with the evolved taste of customers, especially the youth. India Yamaha Motor has introduced dynamic color shades in the FZS-S Fi Version 4.0 DLX, demonstrating its commitment to staying relevant and appealing to…
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IIP growth slows marginally to 4.9% in March; increment rate 5.8% in FY24: Government data

IIP growth slows marginally to 4.9% in March; increment rate 5.8% in FY24: Government data

India's industrial output growth slowed marginally to 4.9% in March 2024 mainly due to poor performance by the mining sector, according to official data released on Friday.Factory output growth, measured in terms of the Index of Industrial Production (IIP), stood at 5.6% in February 2024. However, in March 2023 it was 1.9%.For fiscal year 2023-24, IIP growth reached 5.8 percent as against 5.2% in the previous fiscal year. India's index of industrial production grew by 4.9% in March 2024, according to a statement by the Ministry of Statistics and Program Implementation.According to the latest data, mining output growth slowed to…
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World Immunisation Week celebrates the 50th anniversary of the World Health Organization’s EPI

World Immunisation Week celebrates the 50th anniversary of the World Health Organization’s EPI

This World Immunisation Week (24th-30th April) marks the 50th anniversary of the World Health Organization's Expanded Program on Immunisation (EPI). This milestone honors the global immunization efforts that have saved numerous lives and protected communities over the past five decades. The Universal Immunisation Programme (UIP) in India has successfully expanded immunization coverage to over 90% of children. Although coverage in the first year is high, drop-out rates after 1st birthday increase. A significant number of children in the country remain partially vaccinated. Vaccination significantly prevents children from contracting various diseases, preventing 37 million childhood deaths in lower and middle-income countries…
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Bank of Baroda’s Q4 profit expansion marginally to Rs 4,886 Crore

Bank of Baroda’s Q4 profit expansion marginally to Rs 4,886 Crore

On Friday State-owned Bank of Baroda reported: a marginal 2.3% grow in net profit to Rs 4,886 Crore for the Q4 ending March 2024.A year before, the bank had earned a net profit of Rs 4,775 Crore in the January-March quarter. Total income during the quarter under review increased to Rs 33,775 Crore from Rs 29,323 Crore in the same period last year, BoB said in a regulatory filing.Interest income increase to Rs 29,583 Crore during the latest 3 month period from Rs 25,857 Crore in the same quarter a year ago.In terms of asset quality, the bank's gross non-performing…
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Mamaearth’s latest campaign showcases the beauty of glass-like skin with its Rice Facewash

Mamaearth’s latest campaign showcases the beauty of glass-like skin with its Rice Facewash

Mamaearth, known for its natural personal care products, has launched a new digital campaign focusing mainly on its Mamaearth Rice Facewash. The campaign focuses on celebrating the beauty of glass-like skin and highlights the product’s connection to the traditional Korean beauty practice of using rice water for skincare. The campaign clip unfolds in an office setting after hours, where a young Korean intern admires a colleague’s radiant skin. Being fascinated by her glowing skin, she asks about the secret, leading to the revelation of Mamaearth Rice Facewash as a simplified alternative to traditional rice water skincare routines. The film reveals…
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