13
Aug
Ujjivan Small Finance Bank (Ujjivan SFB) has introduced its new sonic brand identity, ‘The Sound of Ujjivan,’ marking a significant milestone as India’s first small finance bank to adopt sonic branding. The initiative is designed to enhance customer engagement through the strategic use of sound, integrating the bank's values of Trust and Progress into its auditory presence. Developed by Unmute, a Scandinavian sonic branding agency, the new sonic logo is crafted to evoke the core values of Opportunity and Freedom. The branding utilizes the ‘Geneva Emotional Music Scale,’ a model that tailors music to elicit specific emotional responses, ensuring that…
