29
Dec
Britannia NutriChoice has launched a new brand campaign centred on the idea that “one good choice makes the next one easier,” while also introducing its latest product — 100% Millets Apple Cinnamon flavoured cookies. The campaign features actor Aamir Khan as the brand’s new face and highlights everyday moments where small choices can influence daily habits. Conceptualised by Lowe Lintas, the campaign films present relatable, slice-of-life situations, using light humour to show how one positive decision can create momentum for healthier choices through the day. Britannia NutriChoice said the initiative reflects a simple and realistic approach to encouraging mindful snacking.…
