21
Mar
More than a decade after the failure of its Fire Phone, Amazon is reportedly working on a new smartphone project, signaling a renewed push into the competitive mobile market.The initiative, internally codenamed “Transformer,” is being developed within Amazon’s devices and services division. The upcoming device is expected to focus heavily on artificial intelligence and personalization, aiming to integrate seamlessly with the company’s voice assistant, Alexa.Amazon’s earlier attempt—the Fire Phone launched in 2014 under founder Jeff Bezos—failed to gain traction and was discontinued within 14 months. The device struggled due to limited app availability, high pricing, and underwhelming features compared to…
