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29 Jul

Fiama onboards Rashmika Mandanna as brand ambassador

Priyanka Bhowmick0 CommentsBusiness, Entertainment, IndiaEntertainment, India

ITC's Fiama launches a new brand film that showcases its new sandalwood oil and patchouli gel bar, recently launched. The brand has also roped in actor Rashmika Mandhana as its brand ambassador to promote the new product. Sameer Satpathy, Divisional Chief Executive, Personal Care Product Business Division, ITC Limited, said, "Fiama Sandal disrupts the segment with its innovative gel bar format and a unique blend of ingredients that are modern but preserve tradition. The product promises a new experience, and it, with the power of the rays, definitely makes Fiama sandals look a must-try. Conceived by Ogilvy, the launch film…

29 Jul

Income Tax raids at Haier office premises in Noida, Mumbai and Pune

Priyanka Bhowmick0 CommentsBusiness, IndiaIndia

The raids are linked to suspected "large-scale tax evasion," the same report said. The Chinese consumer durables company, which has a strong presence in India including refrigerators and washing machines, has set a target of Rs 6,000 crore in 2022 and Rs 10,000 crore in the next two years. In April, Satish NS, President, Haier India, said, "We have one of the largest manufacturing hubs for all domestic supplies in the country as well as expanding our export base. Product innovation and customer-centricity are rooted in the principles of our growth trajectory and so we are focused on bringing best-in-class…

28 Jul

ITC partners with India Post to release an exclusive Postal Stamp on Millets

Business Bureau0 CommentsBusiness

ITC Limited, a leading multi-business enterprise in India, has released a special postal stamp in New Delhi to commemorate the International Year of Millets. The stamp celebrates the Shree Anna and nationwide efforts to raise awareness on millets. The exclusive stamp was released by Shri Kailash Choudhary, Minister of State for Agriculture and Farmers' Welfare, in the presence of Sushri Manju Kumar, Chief Post Master General, Department of Post, Ministry of Communication, and Shri S. Sivakumar, Group Head – Agri Business, ITC Limited. ITC remains committed to helping India Eat Better and raising awareness on millets, a movement spearheaded by…

28 Jul

Consumer tech company Glance posts a video unraveling the suspense of giant buttons

Business Bureau0 CommentsBusiness

Glance, a smart lock screen platform, has unveiled the mystery behind giant buttons labeled ‘unlock,’ ‘download,’ and ‘search’ found in trash bins across India. The buttons were part of a marketing campaign promoting Glance’s feature that eliminates the need to unlock, search, or download on smartphones. Glance, has released the video which shows photographs and videos of people dumping these symbolic buttons for their smart lock screen, which doesn't require users to unlock their phones, download, and search to access different content on the internet. The company claims that users don't need these buttons if they have the Glance smart…

28 Jul

Sony India announces music icon “King” as Brand Ambassador

Priyanka Bhowmick0 CommentsBusiness, IndiaIndia

Sony India today announced music icon King as the new brand ambassador for its audio product segment. The first campaign "King Meets The King" for Sony's SRS-XV800 discless party speakers goes live today. The collaboration with king comes at a time when Sony India is trying to strengthen its connect with the youth. Sunil Nayyar, Managing Director, Sony India said, "Sony India is committed to providing top-notch audio products that resonate with music enthusiasts across the country. We are thrilled to have King as our brand ambassador for the audio segment. This partnership is of immense significance as we both…

28 Jul

[24]7.ai helps to reinforce company culture at the Shillong office

Business Bureau0 CommentsBusiness

[24]7.ai, a global leader in contact centre services and conversational AI, recently held a 3-day festival called 'Summer Carnival Shillong 23' at its Shillong site. The event aimed to engage employees and foster bonding, making the company a great work environment. [24]7.ai constantly aims to create a happy work culture that keeps its young team engaged and motivated by creating a sense of belonging. A 3-day summer carnival attracted 240+ employees and their families for team-building games, passion clubs, and activities like photography, cooking, artistry, and gaming. The event fostering bonding and appreciation from families. [24]7.ai launched a 'Meet ERUT…

28 Jul

Monsoon season: Here’s few diabetes tracking tips

Business Bureau0 CommentsBusiness

Monsoon is a spellbinding season known for its vibrant atmosphere, characterized by chai, dancing, pakoras, and music. During this season, it is crucial for diabetes patients to maintain regular monitoring and monitor their blood sugar levels. Continuous glucose monitoring (CGM) devices provide glucose insights without finger pricking, with metrics like Time in Range. Regular readings help maintain optimal glucose control, allowing for better glucose control. Dr. Bikas Rai Das, Sr. Consultant Cardiothoracic & Vascular Surgeon, Apollo Hospital, Guwahati,, emphasizes the importance of monitoring diabetes during the rainy season to prevent health issues and glucose fluctuations. Dr. Das said, “Therefore, monitoring…

28 Jul

TML Consolidated Q1 FY24 Results

Business Bureau0 CommentsBusiness

Tata Motors Ltd. (TML) shares its results for quarter ending June 30, 2023. Tata Motors continued its strong performance in Q1 FY24, with revenues at 102.2K Cr, EBITDA at 14.7K Cr, and EBIT of 8.3KCr. The company's JLR business experienced a 57% increase in revenues to £6.9b, with EBIT margins of 8.6%. CV volumes were lower by 15% due to BS6 Phase 2, but EBIT margins improved to 6.5%. The PV business experienced 11.1% revenue growth and EBIT of 1.0%. Overall, PBT (bei) improved by 10.3KCr to 5.3KCr, and net profit was 3.3KCr. Despite near-term uncertainties, the company remains optimistic…

28 Jul

Coca-Cola India announces the appointment of Ajay Vijay Bathija as Vice President

Business Bureau0 CommentsBusiness

Coca-Cola India has appointed Ajay Vijay Bathija as Vice President of Franchise Operations for Southwest Asia, bringing 24 years of marketing and franchise expertise to the role. Ajay started his career in 1999 with Hindustan Coca-Cola Beverages Pvt. Ltd. Front Line Sales and grew rapidly across roles. He became the Region Manager for the Mekong Delta Region at SabCo Vietnam in 2005, leading sales operations and route-to-market strategies to drive volumes. In India, Ajay Vijay Bathija has led the "Share a Coke" campaign and introduced Coca-Cola Zero sugar in INSWA markets. He also revitalized ThumsUp through integrated marketing campaigns, boosting…

27 Jul

As per IBM reports India data breach cost touched INR 179 million in 2023

Business Bureau0 CommentsBusiness

IBM's annual Cost of a Data Breach Report revealed an all-time high average cost of INR 179 million in 2023, a 28% increase since 2020. Detection and escalation costs jumped 45%, indicating a shift towards more complex investigations. The report highlights the need for better security measures to mitigate data breaches. India faces a high prevalence of phishing attacks, with social engineering being the most costly root cause, costing INR 191 million. Global businesses struggle to handle data breaches, causing more incident costs than security investments. Viswanath Ramaswamy, Vice President, Technology, IBM India & South Asia said, “It’s clear that…