04
Jan
Bandhan Bank, one of the fastest-growing banks in the country, launched its integrated marketing campaign featuring the Bank’s brand ambassador, cricketing legend, Sourav Ganguly. The ‘Jahaan Bandhan, Wahaan Trust’ campaign emphasises the ‘trust’ that the brand has been able to earn in a span of seven years as a Bank. The campaign uses the analogy of Ganguly’s career,who became the Bank’s customer soon after the Bank was launched seven years ago, to showcase the trust of customers and stakeholders that the brand has been able to achieve. In the film, Ganguly is seen reminiscing the days when he wasn’t a…
