27
Feb
Swiggy Limited, India’s leading on-demand convenience platform, has announced the launch of Swiggy Dineout’s Great Indian Restaurant Festival (GIRF) 2026, onboarding Bhuvan Bam as the official ambassador. The two-month festival will go live from February 15, 2026, offering up to 50% off across 40,000 top restaurants in more than 60 cities nationwide. Branded under the theme ‘Bill Half. Party Full.’, GIRF 2026 integrates the popular BB Ki Vines universe into the campaign. Characters such as Babloo, Babli, Sameer and Bhuvan represent relatable diner archetypes, addressing common concerns like discount caps and fine print. The campaign will run across digital, social,…
