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07 Feb

ABD launches Sterling Reserve Blend 7 Gaming Pack

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A limited-edition gaming pack has been launched by Allied Blenders and Distillers Private Limited (ABD) for its premium offering - Sterling Reserve Blend 7. The all-new pack is a first of its kind that is designed to bring alive a unique board game experience through an innovative interface. The limited-edition will be available in the 750ml size. Customers can select from three different board game options - Ludo, Jungle Safari and Treasure Island. Sterling Reserve B7 Gaming Pack is part of a series of innovative initiatives that ABD has effectively devised as part of its transformational journey to deliver path…

07 Feb

Wardwizard inaugurates two-wheelers plant at Vadodara

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One of the leading companies in the EV segment which owns brand including Joy e-bike and Vyom Innovation, Wardwizard Innovations & Mobility Limited has inaugurated a new state-of-the-art facility at Vadodara, Gujarat for manufacturing electric two-wheelers. Virtual inauguration ceremony of the new plant was conducted by Shri Amit Shah, Minister for Home Affairs, Government of India on January 28. The inaugural function was also attended by Ranjanben Bhatt, MP, Vadodara and Mr. Rajendra Trivedi, Speaker, Gujarat State Legislative Assembly. Synonymous with innovation, quality, design and technology Wardwizard Group has created a strong brand identity through its product. Company has a…

06 Feb

Pampers’ #ItTakes2 campaign

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Pampers, a brand that has been championing the message of equal parenting for years, has re-focused the spotlight on how #ItTakes2 for a baby’s wholesome development. Celebrity parents Soha Ali Khan and Kunal Khemu have come together with Pampers to encourage parents to be equally involved for their baby’s healthy and happy development. Pampers is driving the message of #ItTakes2 through multiple touch-points to spark a positive change and strengthen the movement in support of equal parenting. The brand released a heartwarming film seeded with moments of realization stressing the fact that while raising a baby is a beautiful journey,…

06 Feb

Hindware rolls out new brand campaign

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Hindware, the leading bathware brand has kickstarted its new brand campaign ‘Thoughtful is Beautiful’. The new campaign is first-of-its-kind in the category and aims to showcase how innovative performance-led product solutions that offer convenience to consumers is where true beauty lies. Brand Hindware is consistently striving to offer product and solutions that ease the consumer’s life, and the ‘Thoughtful is Beautiful’ campaign showcases the same sentiment where the brand intends to provide functionally-led high performance and thoughtful products to the consumers. Targeting newage customers, the TVC’s beautifully convey that be it style, quality, or innovation, Hindware matches international standards. The 360-degree…

03 Feb

India’s largest Waterton on Republic Day

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On the occasion of the celebration of India’s 72nd Republic Day, Harpic Mission Paani hosted its first Waterton celebrating the country’s water heroes. The 8-Hour long Waterton brought together leading policymakers, celebrities from all walks of life, the Armed Forces and corporates to address the criticality of water for hygiene and conservation. Laxman Narasimhan, Global CEO, Reckitt Benckiser Group, Harold Vanden Broek, President, RB Hygiene, Actor and Mission Paani Ambassador, Akshay Kumar, Narasimhan Eswar, Senior Vice President, South Asia, RB Hygiene and Sukhleen Aneja, CMO & Marketing Director, RB Hygiene, South Asia highlighted the aim of the Waterton. India’s largest…

03 Feb

DigiBoxx announces #SwadesiStoragepledge

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DigiBoxx, India’s first digital asset management platform has announced the #SwadesiStoragepledge on the occasion of India’s 72nd Republic Day. Users who sign-up starting 26 January, will be eligible to avail the special offer valid for the Republic Day week along with the pledge to support indigenous products and services. All users who take the pledge during the Republic Day week will be given 26 GB free storage space. DigiBoxx was recently launched by Shri Amitabh Kant, CEO, NITI Aayog. It is committed to the Government of India’s vision of #Aatmanirbhar Bharat #VocalforLocal and is in line with India’s national security…

03 Feb

KFC ‘Big Treat Week’ – a super-duper week

editor0 CommentsBusinessBIG TREAT WEEK, KFC

The Big Treat Week - KFC India presents this week as a week of jaw-dropping discounts and irresistible combos of KFC favourites. With savings of up to 42%, up to 100% cashback on Paytm and unmatched value and variety, this Big Treat Week is everything that a KFC-lover wished for. From January 23 to February 1, one can choose from a Bucketful of crispy Chicken, Chicken Popcorn, Rice Bowl, Zinger burger and more. Starting at Rs 149, it doesn’t get any Big-ger and Treat-ful than this. Offered at all KFC restaurants across the country, one can also place an online…

01 Feb

ASICS expands with its first store in Bhutan

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Bhutan, January 2021: A Japanese sports performance brand and pioneer in the space, ASICS has expanded its roots in the Asia-Pacific region with its first-ever store in Bhutan and make a foray into a new market. ASICS as a brand has a long heritage in sports and the brand believes that sport has the power to change lives. After successfully opening 60 stores in India in the last 5 years, the brand has paved its way into foreign shores as well. The new store is located in the heart of the city at Kuenzang Complex, Norzin Lam, Thimphu. The store…

01 Feb

Pine Labs’ app for contactless payments

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A leading merchant commerce platform in Asia, Pine Labs launched AllTap. It is a feature-rich app that can significantly accelerate digital payments adoption in India. Pine Labs AllTap is a revolutionary new app for small merchants to immediately start accepting digital payments on their NFC-enabled smartphone without the need for any additional hardware. The ‘tap and pay’ feature within the app is secure and is certified by the PCI Security Standards Council (PCI SSC), RuPay, Visa, Mastercard and Amex. Pine Labs AllTap addresses the key segment especially small merchants, home entrepreneurs, street vendors, hawkers, cab drivers, and others who are…

01 Feb

Hotel Polo Towers opens in Agartala

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Hotel Polo Towers Group, North East India`s largest hotel company announced the opening of its 5 Star Hotel in Agartala, Tripura. Highlighted as only the third 5 Star hotel in the North East, the hotel brings the group’s portfolio to 11 hotels in operation or under development. The new-build Hotel Polo Towers, Agartala delivers an upscale, full-service hotel with the famous Polo Towers Experience, featuring luxurious guestrooms and suites, including a palatial Presidential Suite stretching over 1000 Sqft with its private terrace. The hotel has a range of leisure facilities, including a bar, an all-day dining restaurant, gym, spa and swimming pool. The meeting…