04
Dec
One of the most iconic brands in the industry, Seagram’s Imperial Blue launched its Cool New Blue packaging. This transformation is going to be a delight for whisky consumers. Imperial Blue is known to deliver clutter breaking minimalistic packaging which has been loved by the consumers, evident from the fact that it’s the destination brand driving the category growth. The new design further enhances the distinct imagery that the brand has been known for. The new royal blue outer packaging has a remarkable premium appearance and the newly designed sleek bottle is a delight to hold. “Imperial Blue’s minimalistic premium…