Business

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Harpic launches two campaigns with Akshay

Harpic launches two campaigns with Akshay

Harpic has been working towards providing clean and hygienic sanitation solutions across the world for 100 years. Both, Harpic Toilet Cleaner and Harpic Bathroom cleaner have been tested by internationally accredited external laboratories and have been proven to effectively kill>99.9% germs and the Sars-Cov-2 (Covid-19) virus when used undiluted. Being a leader in the toilet care category in India, Harpic has been pioneering the cause of hygiene and sanitation in Indian homes for decades. Harpic, with its new brand campaign- ‘Saaf Nahi Swachh’, is educating consumers on superior hygiene and disinfection of toilets and bathrooms at home to protect their…
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Colgate to inspire optimism at IPL 2020

Colgate to inspire optimism at IPL 2020

The market leader in Oral Care in the country, Colgate-Palmolive (India) Limited, in its continuous endeavor to Keep India Smiling, has collaborated as the official Smile Partner with 6 teams at the upcoming Dream11 Indian Premier League 2020. The teams include Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals, and Sunrisers Hyderabad. Colgate’s Smile Icon will be visible across a variety of touchpoints across the tournament. Mr. Arvind Chintamani, Vice-President, Marketing, Colgate-Palmolive (India) Limited, said, “While the pandemic has been a time of uncertainty and difficulty, the start of the upcoming T20 cricket season has brought…
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Amway looks at scaling home delivery orders to 5X

Amway looks at scaling home delivery orders to 5X

One of the country’s leading FMCG direct selling companies, Amway India is focusing on bolstering it's home delivery (HD) and logistics network to support the surge in online orders. As a part of Amway’s 10-year growth vision, focused on unleashing the power of entrepreneurship coupled with the emerging trend of social commerce, the global direct selling giant had begun integrating offline-to-online (O2O), earlier this year, to drive targeted results. The company has witnessed a significant shift to online sales, from 33.6% in February 2020 to over 70% today.  Amway expects the trend to continue and foresees the online orders to…
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Masai School enables us to achieve the dream job

Masai School enables us to achieve the dream job

In India, social status and financial barriers are common hurdles to access quality education. In an attempt to break this, Masai School integrated the Income Sharing Agreement (ISA) or the ‘Study Now, Pay Later’ model as a business practice. In definition, an income share agreement (or ISA) is a financial structure in which an individual or organization provides something of value (often a fixed amount of money) to a recipient who, in exchange, agrees to pay back a percentage of their income for a fixed number of years. Masai School began operations in June 2019, in Bangalore. It also has…
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GIGAnet network from Vi

GIGAnet network from Vi

Vi, the new brand born through the integration of two of India’s most loved telecom brands - Vodafone and Idea, launched GIGAnet, India’s strongest 4G network. India’s leading telecom operator, Vodafone Idea Limited has set up a world-class network with largest spectrum portfolio, huge capacity, and built on many principles of 5G architecture that help in delivering a superior network experience. GIGAnet is future fit and promises a stronger, better and faster network. VIL’s 4G population coverage now reaches nearly 1 billion Indians and the company continues to invest in 4G to increase coverage and capacity. VIL has successfully deployed…
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HCCB factory bags ‘Leaders Award’

HCCB factory bags ‘Leaders Award’

Hindustan Coca-Cola Beverages (HCCB), one of India’s top 5 FMCG companies, has been conferred with the ‘Leaders Award’ by Frost & Sullivan and TERI for its sustainability practices for 2020. Presented for the Medium Business category under FMCG Sector of Sustainability 4.0 Awards, the recognition acknowledges HCCB’s efforts to adopt green manufacturing practices in a consistent and structured fashion. HCCB’s factory in Jalpaiguri secured the maximum out of the total score of 1200 covering more than 125 touch-points in its category to win the award. The assessment was based on four major parameters; Purpose, Partnership, Planet and People and 13…
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Dolby launches an educational program

Dolby launches an educational program

A leader in immersive audio and video entertainment, Dolby Laboratories launched an educational program for members of The Indian Performing Right Society Limited (IPRS), India’s sole performing rights organization representing more than 6000 prominent music authors, composers, and publishers across the country. The program will provide members with the opportunity to attend Dolby Atmos Music Webinar Series covering technology & workflows, Dolby Atmos Tutorial Series, Dolby Institute Masterclass and a free trial to Dolby Atmos Production Suite among other activities. Managing Director (Emerging Markets) of Dolby Laboratories, Mr Pankaj Kedia said, Dolby Atmos is a new experience for creators and music…
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NSDL PB customers to access ICICI PL’s products

NSDL PB customers to access ICICI PL’s products

ICICI Prudential Life Insurance and NSDL Payments Bank entered into a corporate agency agreement. Under the agreement, ICICI Prudential Life will provide its customer-centric protection and savings products to customers of NSDL Payments Bank. This is also an effort by ICICI Prudential Life Insurance to cover the uninsured population of the country by offering its innovative and easy to understand life insurance POS products on NSDL Payment Bank's exhaustive point of sale (POS) network. To start with, ‘iProtect Smart’, a term plan that offers protection and ‘ICICI Pru ASIP’, a unique savings product offering guaranteed maturity benefits, will be provided.…
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Avon’s new campaign ‘Watch Me Now’

Avon’s new campaign ‘Watch Me Now’

Beauty company Avon has launched a new brand campaign - ‘Watch Me Now’. Launched to coincide with Avon’s 135th birthday, ‘Watch Me Now’ is a testimony to Avon’s heritage as a purpose-driven company – using the power of beauty to create opportunities for people to earn on their own terms. It celebrates the success of Avon brand, its people, activism, and products.  ‘Watch Me Now’ includes a new visual identity and update to the Avon logo, the first in decades, as well as a bolder more confident tone of voice that is more relevant for the brand’s millions of beauty…
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Sony’s digital voice recorder at Rs. 4,990

Sony’s digital voice recorder at Rs. 4,990

With ICD-PX470, Sony India introduced a new addition to its voice recorder range. Equipped with 4GB internal memory, it gives a maximum recording time of 59 hours 35m when recording in stereo at MP3 128kbps. The PX470 offers high quality and reliable recording with superior voice clarity. Users can expand their memory capacity with a micro SD card for up to 32GB of additional memory equivalent to over 536 hours (Micro SD 32GB - MP3 128kbps) of recording time. Now transferring files to or from the computer is fast and convenient. Thanks to the high-sensitivity, low-noise S-microphone, now one can…
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