23
Jul
Pernod Ricard India has unveiled a striking new identity for its premium offering, Royal Stag Barrel Select, featuring a taller, sleeker bottle and a clear-on-clear label—an industry-first. This upgraded design underscores the brand’s dedication to discernment and craftsmanship, reinforcing its core philosophy, “Crafted for the Select Few.” The refreshed packaging also highlights the Triple Select Promise, a blend of select Indian grain spirits, select Scotch malts, and maturation in select American oak barrels. The result, endorsed by Master Blender Kevin Balmforth, is a refined expression meant for consumers who value authenticity and superior taste. Kartik Mohindra, Chief Marketing Officer at…
