30
Apr
The Advertising Standards Council of India (ASCI) has updated its Influencer Advertising Guidelines, specifically for influencers in the health and finance sectors. The revised guidelines distinguish between generic promotions and expert advice, aiming to ensure greater transparency and consumer protection. Influencers promoting products or services in the BFSI (Banking, Financial Services, and Insurance) and Health & Nutrition industries now only need to declare qualifications when offering technical advice. For instance, a generic message about health check-ups or food-related promotions by chefs won’t require influencers to prove expertise. This change follows the growing maturity of influencer marketing, which has shifted from…
