Classic Legends has launched a nationwide “Legends’ Care Camp” across its authorised Jawa, Yezdi and BSA dealership network from May 23 to May 31, 2026, as the company seeks to strengthen customer retention and improve after-sales engagement in India’s premium motorcycle market.
The nine-day service initiative, to be conducted across multiple cities, reflects the growing importance of after-sales service in the competitive mid-capacity motorcycle segment, where customer experience and long-term ownership costs increasingly influence buying decisions.
Under the campaign, customers will receive comprehensive vehicle health check-ups along with offers on labour charges, spare parts and genuine accessories. Trained technicians will carry out a detailed 72-point inspection covering engine performance, brakes, clutch systems, suspension, tyres, electrical components and battery health to ensure better vehicle efficiency and safety.
The initiative also comes ahead of the monsoon season, a period when demand for preventive servicing generally rises across the two-wheeler market. Customers will additionally receive expert consultation on motorcycle upkeep and riding preparedness, while finance and exchange benefits are also being offered during the campaign.
Commenting on the initiative, Jayapradeep Vasudevan said customer experience and rider satisfaction remain central to the company’s business strategy and long-term growth plans.
