Baazar Kolkata has appointed National Award-winning actor Kartik Aaryan as its brand ambassador as the value retail chain marks its 25th year with a network of 250 stores across 13 states. The company, which began operations in 2002 under Baazar Retail Pvt Ltd, has established itself as a value retail brand offering fashion, lifestyle, home and daily utility products at affordable prices. It has expanded beyond Eastern India to metros, tier-II, tier-III and emerging markets, with more than 20 lakh square feet of retail space.
Kartik Aaryan said the brand had earned the trust of millions by making quality fashion and lifestyle products affordable and accessible. He described Baazar Kolkata’s journey from Eastern India to a national value retail chain as inspiring and said he looked forward to connecting with customers across the country. Baazar Retail Pvt Ltd Director and CEO Abhishek Khemka said the association reflected the company’s focus on making fashion accessible to all. He said Aaryan’s confident, aspirational and relatable image mirrored the changing mindset of the brand’s customers.
Marketing Head Umesh Sharma said the partnership marked a defining moment for Baazar Kolkata and would strengthen its brand presence and customer engagement during its ongoing national expansion. The company has also received the Most Successful Value Retailer in East India award multiple times at the Images Retail Awards.
