Homegrown smartphone maker Lava International Ltd. on Thursday hosted the Kolkata edition of its flagship Insiders Meet initiative, bringing together technology creators, enthusiasts and media professionals to showcase its latest portfolio of smartphones, audio products and accessories. Held at JW Marriott Kolkata, the event provided attendees with hands-on experience of Lava’s smartphone lineup, including the Agni, Blaze, Shark, Bold and Smart series. The company also introduced its latest SHARK 2 5G smartphone as part of its growing 5G portfolio.
Lava highlighted the Agni 4 as its flagship offering, featuring in-house Vayu AI, an AMOLED display and advanced camera capabilities. The company also showcased the Blaze Duo 3, designed with a dual-display setup aimed at enhancing multitasking and user privacy. Other products on display included the Shark series for budget 5G users, the Bold series for entry-level consumers and the Smart series targeted at first-time smartphone buyers transitioning from feature phones. The event featured interactions between participants and Lava’s leadership team on topics including artificial intelligence, product innovation and the company’s growth strategy. Designed as a community engagement platform, the Insiders Meet encouraged feedback and discussions between the brand and technology influencers.
In Kolkata, the event underscored Eastern India’s growing importance in Lava’s expansion plans. The company said East India remains a key focus market as smartphone adoption continues to rise across the region. Lava, which has a retail presence in over 1.1 lakh outlets nationwide, reported 50 per cent growth in its smartphone business last year and plans to double its retail reach and smartphone volumes in the current year.
