Myntra’s flagship Big Fashion Festival (BFF) is set to return on October 8, offering more than 8 million styles, over 100 new brand and collection launches and participation from 21,000 emerging brands and labels.
The festive shopping event is expected to see strong demand across metros and non-metros, with Myntra expanding its premium and value offerings, personalised shopping experiences and faster delivery options. The platform said the latest edition will feature twice the number of styles compared with the previous edition.
According to Myntra, 13,000 emerging brands will make their BFF debut, supported through its Seller Growth Connect initiatives, technology and nationwide reach. Key categories include ethnic and western wear, beauty and personal care, watches, jewellery, sports footwear and home and living.
The festival will also feature celebrity collaborations involving brands such as Aurelia, KALKI, Mia by Tanishq, Levi’s, Ritu Kumar, ONLY and PALMONAS. International collaborations include Calvin Klein with Sadie Sink and AEO with Sydney Sweeney, alongside launches from Sisley, Juicy Couture and Kylie Cosmetics.
Myntra said M-Now will offer 1.5 lakh styles from 1,500 brands across 12 cities, with deliveries starting in 30 minutes. AI-powered tools including MyFashionGPT, My Stylist and Size & Fit Intelligence will support shopping discovery.
The company has also generated more than 26,000 seasonal jobs, including roles across supply chain, delivery and customer service.
