Tide elevates its market stance by forging an exclusive partnership with Bollywood luminary Shah Rukh Khan. The collaboration marks the debut of the ‘ASLI SRK – Stain Removal King’ campaign, introducing the latest iteration of Tide – the NEW & IMPROVED formula armed with advanced stain magnets. Tide’s commitment to innovation, exemplified by previous successes like Tide Matic Liquid and Tide PODS, takes a bold step forward. The upgraded formula, tailored for both hand wash and machine conditions, boasts boosted stain magnets, specifically designed to combat stubborn stains like tea, coffee, oils, and gravy.
Shah Rukh Khan, synonymous with perfection and excellence, assumes the role of brand ambassador, endorsing Tide as the ‘asli/real SRK – Stain Removal King.’ In a statement, Khan expressed, “I recommend Tide as the ‘asli/real SRK,’ delivering unmatched stain removal performance that will delight consumers on their laundry needs.”
Mukta Maheshwari, Chief Marketing Officer, P&G India, and Vice President, Fabric Care, P&G India, highlighted the strategic significance of the partnership, stating, “We are thrilled to have SRK recommend Tide as the ‘asli/real SRK – Stain Removal King’ to consumers and fans across the country.” This synergy between Tide and Shah Rukh Khan underscores a formidable alliance, poised to capture the market with superior laundry solutions.
