Ujjivan Small Finance Bank Limited (Ujjivan SFB) has launched its new brand campaign, ‘Nothing Small About Us’, featuring actor and Padma Shri awardee R. Madhavan as its Brand Ambassador. The campaign seeks to address customer perceptions associated with the word ‘Small’ and highlight the bank’s expanding scale, reach and range of financial services.
Ujjivan SFB currently serves more than one crore customers through over 800 branches across 26 States and Union Territories. Its offerings span savings, deposits, lending, business banking, forex and NRI services, along with investment and wealth solutions. The bank’s loan portfolio caters to varied financial requirements, with loan offerings ranging from ₹6,000 to ₹250 crore.
Chief Marketing Officer LakshmanVelayutham said the campaign was developed around customer insights that the term ‘Small’ could create perceptions of limited products, ticket sizes or scale. He said the campaign aims to showcase Ujjivan’s breadth of offerings and ability to serve diverse financial needs.
Madhavan said he conducted due diligence on the bank before associating with the campaign and expressed confidence in its journey and offerings.
The integrated campaign will run across television, print, digital, OTT/CTV, outdoor, social media and Ujjivan’s branch network.
In Agartala, the campaign could reinforce awareness of Ujjivan SFB’s wider banking and lending portfolio among customers in Tripura, particularly as financial institutions expand their outreach beyond conventional small-ticket banking needs.
