The Yamaha Motor India Group strengthened its premium mobility outreach in eastern India by hosting ‘The Call of the Blue’ Weekend event in Kolkata on May 17, attracting more than 3,000 riders, enthusiasts and fans to ECO Park Gate 4 in Newtown. The event formed part of Yamaha’s broader strategy to deepen engagement with India’s growing community of performance motorcycle and scooter buyers.
The showcase featured activities such as Gymkhana rides, slow balancing challenges, gaming arenas and safety riding classes, allowing both Yamaha and non-Yamaha users to interact with the brand’s performance-oriented lineup. Yamaha also organised immersive gaming experiences and a live music performance by Underground Authority, positioning the event as a blend of mobility, entertainment and youth culture.
The company used the platform to highlight its expanding portfolio, which includes the XSR155, YZF-R15 V4, YZF-R15S V3, MT-15 V2, FZS-Fi Hybrid, FZ-X Hybrid, AEROX range, Fascino 125 FI Hybrid, Ray ZR Hybrid scooters and the EC-06 electric model.
In Kolkata, the event underlined the city’s rising demand for premium two-wheelers and sporty mobility products. Industry observers said Kolkata is emerging as a key market for brands targeting young riders seeking technology, performance and lifestyle-focused commuting options, particularly in the 150cc and hybrid scooter segments.
