JawaYezdi Motorcycles has announced that its Yezdi Scrambler will be launched on Amazon.in’s New Launch Store during Amazon Prime Day 2026, scheduled from July 4 to 6. The company said the move will allow Prime members to purchase the motorcycle online while availing a range of exclusive offers. Priced from ₹1,99,950 (ex-showroom, Delhi), the Yezdi Scrambler is powered by a new 350cc liquid-cooled Katar engine and is positioned as India’s lightest scrambler, designed for both urban commuting and weekend touring. Customers can complete the purchase online by paying the ex-showroom booking amount, after which an authorised dealer will facilitate the remaining on-road payment, registration, insurance and final delivery through the company’s network of more than 400 dealerships across the country. Accessories and add-ons will continue to be available through dealerships.
JawaYezdi Motorcycles Co-founder AnupamThareja said the collaboration with Amazon during Prime Day aims to introduce the Yezdi Scrambler to a wider audience of riders while making performance-classic motorcycles more accessible through a trusted digital platform. Buyers will also be eligible for benefits including No Cost EMI, instant discounts of up to ₹3,000 on select credit cards, cashback offers on the Amazon Pay ICICI Bank Credit Card, and GST invoice benefits for eligible business purchases.
In Kolkata, the online launch is expected to strengthen the premium motorcycle segment in eastern India, where demand for mid-capacity motorcycles has been rising among urban commuters and touring enthusiasts. Industry observers believe the combination of online booking convenience, festive shopping offers and dealership-backed delivery could encourage more buyers in Kolkata and neighbouring regions to consider premium motorcycles, particularly as digital vehicle purchases continue to gain traction. The company will also extend its Ownership Assurance Programme, offering a standard 4-year/50,000-km warranty, extended warranty options, roadside assistance and annual maintenance coverage, subject to terms and conditions.
