07
Oct
This Durga Puja, ITC Mangaldeep, India’s leading incense brand, reimagined festive traditions at Singhi Park Durga Puja pandal by introducing a unique Dhuno Tunnel, blending devotion with technology. The sensor-led tunnel transformed visitors’ movements into a virtual Dhunachi Naach experience, allowing devotees to pay tribute to MaaDurga in an interactive and memorable way. Nine life-sized Mangaldeep Dhuno Cups enhanced the sensory experience, immersing families, youth, and devotees in the spirit of the festival. Singhi Park welcomed nearly 1.5 lakh visitors daily, many of whom actively participated in the installation. Rohit Dogra, Divisional CEO of Matches and Agarbatti Division at ITC,…
