18
Aug
Tata Salt, India’s No.1 branded iodized salt under Tata Consumer Products, has expanded its Independence Day audio campaign, “Namak ho Tata ka… Tata Namak,” to deepen consumer engagement across Bharat. After successful runs on digital and television, the brand is now targeting rural and semi-urban audiences with high-frequency audio activations at railway stations, bus stands, and vans. Key locations include Ghaziabad, Nagpur, Delhi Junction, Muzaffarpur, Patna Junction, Varanasi, LucknowCharbagh, Indore, Bhopal, Nashik Road, Solapur, and Kharagpur. The campaign leverages Tata Salt’s reimagined sonic identity through four short films that emphasize the importance of iodine in cognitive development, positioning the product…
