13
Jul
Coca-Cola has intensified its FIFA World Cup marketing strategy with the launch of “The Lost Voices”, a nationwide campaign aimed at capitalising on India's deep-rooted football fandom during the global tournament. Introduced under the brand’s global “Feel It All” platform, the campaign features the real, hoarse voices of passionate football supporters across India on Coca-Cola’s social media channels, reflecting the company's focus on authentic consumer engagement to drive brand recall during one of the world's biggest sporting events. The campaign is built around the insight that although India has not participated in the FIFA World Cup since 1955, millions of…
