14
Jul
Flipkart on Thursday announced a 50 per cent year-on-year growth in its food and nutrition category, driven by rising demand from Gen Z consumers and shoppers in Tier 2 and Tier 3 markets. The company said these markets now contribute 65 per cent of overall category demand, while Flipkart Minutes accounts for 25 per cent, underscoring the growing role of quick commerce in India’s evolving food retail sector. The announcement was made during Flipkart Food Fest 3.0, which brought together more than 50 leading food and beverage brands, over 1,000 creators and influencers, celebrity chefs, entertainers and featured over 10…
